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The ROMI coefficient is necessary to evaluate the effectiveness of financial investments in marketing. Investments anywhere, incl. in Internet marketing, for example, payment for an advertising campaign in Yandex.Direct or other marketing activities require financial investments. Therefore, the customer of advertising, when choosing tools to promote goods or services, must know which methods to use are profitable, and which ones “eat up” the budget and do not bring the desired return.

For this purpose, the return on investment indicator is used. ROMI in marketing is a handy analysis tool that any business owner should be aware of. The content of the article What is ROI (ROMI) 5 main differences between ROI and ROMI How photo editor to use ROI in online advertising How to calculate the return on investment in Yandex.Direct ROI Calculation Formula.



Online calculator for calculating ROI (ROMI) 3 ways to increase your ROMI Marketing ROI example Instead of conclusions What is ROI (ROMI) ROI is the English abbreviation of "Return on investment", which literally translates as "Return on investment" or, more simply, it is "Return on investment indicator" or "Return on investment ratio". It is considered in many areas of business, including when investing in stocks or bonds, acquiring real estate. One of the areas where the ROMI indicator is used is Internet marketing. The calculated coefficient makes it possible to determine the effectiveness of advertising from the standpoint of increasing sales of products and services.