Streaming and Gastronomy: New Opportunities for the Hospitality Industry

shimu1215

The entertainment industry is facing one of its biggest challenges: the growing trend of “subscribe and cancel.” Today, streaming users choose and switch platforms based on the content available, which has forced Hollywood giants to look for creative solutions to retain their customers and diversify their revenues.

To this end, platforms such as Disney, Warner Bros. Discovery, NBCUniversal and Paramount have established strategic alliances with food giants and food delivery services. These collaborations not only allow the combination of entertainment and food delivery, but also offer an innovative approach to increasing customer retention. For the hospitality sector, this trend represents an opportunity to observe and explore how entertainment and food consumption can come together in integrated experiences that attract consumers and generate new business opportunities.

1. The Streaming and Delivery Alliance: A Combined Experience of Value for the Consumer
By bringing entertainment and WhatsApp Number Database food together in one experience, these platforms are not only offering a more engaging product, but are also taking marketing and personalization to a new level. This approach recognizes that in a “stay-at-home” context, entertainment and food are two key elements of people’s lifestyles.

The model can inspire restaurants and hospitality businesses to integrate their services with entertainment or delivery platforms, promoting combined offers that make each order a complete experience for the customer.



2. Examples of Strategic Collaborations: What These Alliances Mean for Hospitality
Below we review some of the most notable associations in this trend:

Disney + Kroger : Disney has joined forces with Kroger, one of the largest grocery chains in the United States, offering ad-supported Disney+ services in Kroger Boost memberships at no additional cost. This model allows Disney to access Kroger customers while providing the grocery chain with added value in its membership program. Restaurants could consider similar collaborations, offering access to exclusive content or discounts on streaming platforms in exchange for engaging their customers in loyalty programs.
Warner Bros. Discovery + DoorDash : In a first-of-its-kind move, DoorDash has included ad-supported access to Max in its DashPass Annual Plan membership at no additional cost. This offers a $240 annual value to DashPass subscribers who, for just $96 per year, can enjoy exclusive content like HBO series and Warner Bros. movies. This collaboration highlights how entertainment and food can complement each other, allowing restaurants to explore partnerships with delivery services to offer their products as part of a comprehensive audiovisual experience.