Internal links: do I have to include them?

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Where to insert links?
According to Google, links inserted in the central text of a web page are also those that have a value in terms of ranking. This means that links found in the body of the text “weigh” much more than others in terms of indexing. The rule, however, is always the same: when you want to insert a link, remember that the most important resources for you are also those that should receive the greatest quantity. Text links cmo email list with descriptive anchor texts are the best solution to guarantee a good connection via internal links in a web page.

Also remember that one of the fundamental criteria for a good internal link architecture is the presence of links to the “crucial” pages within the homepage . Google’s crawler and readers should be able to reach the important information on your site within two clicks. Can you guarantee this level of quality?

You have probably already used tools like Yoast or other SEO tools that help you understand if you have followed basic SEO procedures. Very good: know that it is not always essential to insert internal links, and that it is good to avoid forced and too abstract links. If you do not have another interesting, relevant and "adds something to the text" article, then you probably do not have an internal link to insert.