The customer journey: understand its importance to sell more Anthony

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The customer journey is a very famous concept in the world of E-commerce. But do you know exactly what this is? The purchasing process involves some (several) steps, the culmination of which is the purchase. The customer's actions end up being a much more complex process, not just the fact that the customer chooses the product and puts it in the shopping cart. For the product choice to happen, other factors are necessary, which encourage the customer to buy a certain product and, more importantly, choose your store for this action. Sell ​​more magazord Often, the customer will make their purchase after carrying out research and searching for certain products. The purchasing process, when it does not involve an immediate customer need, can take some time. To make things easier, we created an infographic to visually show how the customer journey works.

Check out now what the stages of the customer journey are and why it is extremely important to know. The customer journey: understand its importance to sell more Understanding what the customer journey is like is extremely important within your E-commerce. For the customer to reach your online store, you need to offer relevant content, so that Colombia Mobile Number List the impact is greater. In this case, the customer can discover your E-commerce through a search for certain keywords, if your online store has a good SEO strategy. When arriving at your store, the customer should come across a website with a user-friendly interface. In addition to also presenting enlightening content, both visually and written. Did you find it complicated? Better understand each stage of this process through our customer journey infographic. Customer journey infographic Now let’s better understand the main particularities of the stages of the customer journey.



1st stage of the customer journey Defining the persona of your online store is extremely important, as knowing exactly what the common profile of your customers is like is a facilitator in creating strategies to impact your audience. The first stage of the customer journey shows how the persona arrives at your store. This can happen through an already existing need or the creation of a need that the client didn't even know existed in their life. After realizing this new need, this customer will start researching, in order to find what they are looking for, thus optimizing the way they buy and behave within your online store. In the initial stage of the customer journey, it is extremely important to use the strategies that will make your online store chosen over others. And there are several ways to get the customer's attention. To make this particular customer choose your store over other online stores, it is good to think in advance. A great strategy is to work with SEO techniques, making your E-commerce appear in the top positions in searches for certain keywords. Another strategy to bring more consumers to the first stage of the customer journey is through social media campaigns and remarketing.