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The introduction of digital media in this field, many leading companies emerged in this industry, some of which dominated for a long time. In 2006, a startup company appeared that had other plans and unprecedented strategies, and it also had its own vision regarding the music industry, which is Spotify. The prevailing trend among consumers at that time was limited to buying songs to listen to, owning specific devices to use some platforms, or downloading songs illegally.
At this time, Spotify has come up with a better way to listen to music through a strategy centered around turning constraints and circumstances into opportunities. Its model was phone number database based on the possibility of legally subscribing to listen to unlimited amounts of music at a small cost, in addition to compensating the artists in some way for their work. It is clear from this that Spotify created its own blue ocean instead of entering into intense competition to outperform its competitors, and it was able to do this through three things: Introducing a new template for music marketing.
Its pricing made the competition irrelevant. Work to redefine value. Read also about: Black Marketing What is the Blue Ocean Strategy Framework? It is called the Four Actions Framework, and it is an approach that works to transform constraints, risks, and circumstances into opportunities that can be taken advantage of, and then you can control the factors affecting your vision by increasing, reducing, or eliminating them completely. You can now plan your marketing strategy by contacting G-dart.
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