you can refer to the competition when making your argument

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In this example, renamed and deleted directories as well as URLs without redirects were responsible for the break-in. Loss of visibility leads to fewer clicks and can affect sales (you can compare data from Search Console and Google Analytics to confirm). Tip: If you create so-called pins for measures at Sistrix (seen as a green brand in the picture), correlations between technical changes and SEO visibility, for example, will be clearly visible. Example: Trend & forecast – development of search volume Invest the budget so that the company's profits continue to grow in the future - this should quickly get the management on your side.
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Of course, predicting the future is impossible. But as an SEO, you know Special Data trending topics from Google searches that will probably help the company win customers not only today, but also in the future. Keyword development as an argument to convince with SEO measures Trend data helps to identify future-oriented topics – and also to identify when a trend is already over. Attention: The values ​​are relative. According to Google Trends, smoothies, for example, are probably past their best. If a company wants to focus on special topics on individual foods, avocados are more interesting, as interest has been increasing for years.


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Google Ads also provides you with the search volumes. Data from Google Ads as arguments to achieve SEO goals Data from the Google Ads Keyword Planner illustrates high and increasing search volumes around avocados (around 110,000 in the example). Measure 2: Support your requirements with references to the competition. In order to get budget for SEO-useful infographics, videos, texts, etc., Being able to assert yourself against them determines the long-term success of the company.

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