What you may not know is that the encryption process

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What you may not know is that the encryption process to ensure network security consumes a lot of energy and carbon emissions, resulting in environmental impacts on the planet. Therefore, NFTs are still not well regarded due to global concern about the ecological footprint in the world. Now there are initiatives from some blockchain companies that aim to reduce energy consumption for the creation of NFTs to reverse this negative situation. In addition to environmental issues, digital security and legality issues behind NFTs should also be highlighted. Nike recently experienced a situation that involved trademark legal factors against a company that decided to make unauthorized use by converting its shoes into NFTs .

Recently, the OpenSea marketplace suffered a system Telegram Number Data bug that allowed a hacker to purchase NFTs well below the market price. Hackers have already executed phishing attacks, causing users of the OpenSea platform to sign autonomous contracts that allowed the hackers to transfer the NFTs to their own wallets. We are still dealing with emerging technologies and do not have a technological, security and legal system robust enough to deal with some situations. These are important factors to consider when adopting NFTs in your brand strategy. So… are NFTs a good strategy? Well, that's the million dollar question.
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As a business management specialist, what I think is that the worst thing a company can do is not position itself for market opportunities. It's not yet possible to say whether NFTs are just hype or here to stay, but many brands are already using them in challenges that everyone already knows: getting closer to their audience! It's like asking companies in 2010 if being on Facebook is a good brand strategy. Realize that we are seeking to solve challenges, but through different technology. In any case, it is possible to see that there is a great transformation in the way brands communicate with their consumers, creating experiences and connecting with their audience in a way never before imagined.
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