If the big guys are willing to use every tool on the ‘ol utility belt, you

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He data affirms my belief that DKI is an ad copy stopgap, not a solution. Relying on dynamic keyword insertion probably stifles your creativity, wich is why ads using DKI aren’t among the cream of the crop..7: Do the Best Google Ads Use Trademarks & Other Brand Signs?Simply observing whether a top performing ad was branded or not wouldn’t have revealed many profound insights; we already know that advertisers bidding on their branded terms leverage those same terms in their ad copy, and this makes a ton of sense. Branded search campaigns are no longer an option: they’re a necessity.

After all, there’s nothing worse than having a stranglehold on the SERP Benin WhatsApp Number for your branded organic keywords only to be shoved below the fold by some neerdowell competitor with junk Quality Scores bidding on those very same keywords.To thwart your competitors it’s important to convey authority, and one of the simplest ways to do this is through the use of the Trademark sign (™ ) or language that otherwise conveys officiality.



In the past, we even found that using symbols in your ad could increase your conversion rate. Interestingly enough, though, only 28% of the Branded ads and 6% of the non-branded we analyzed did so.trademark symbols and brand marks in the best adsI’d wager that this speaks to the fact that many SMBs lack the brand equity of a multinational corporation like Nike or Coke or what have you. Case in point…best ads nike serpSearch for any yuge brand and you’ll see some attempt (whether through ™ or words like “Official”) by the advertiser to let you know that they are, in fact, the real Slim Shady.