Operational Checklist for Restyling Websites. How to Avoid a Disaster.

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Indeed: those who want to make the most of the web and the opportunities it offers must plan to update or redo the website very frequently , but above all with great care.The reasons that lead to opting for a website restyle can be many: new products or services, new business objectives, the habits or needs of users, interfaces evolve, technologies change, etc.However, website redesign is not a risk-free operation.



Touching something that works or redesigning an existing website Special Data can open up unexpected scenarios and it is not uncommon to meet entrepreneurs who have bitterly regretted having touched or redone a website that was supposedly fine!What are the risks of a restyleAfter these premises, the idea of ​​redesigning a website may seem intimidating. And rightly so. Some of the risks you may encounter are the following:Worsening of conversion results (sales, leads, etc.)Loss of organic traffic (SEO) and fewer indexed pagesLoss of indexing on search enginesDeterioration in user engagement metrics (fewer number of pages visited, less time on page, etc.)Loss of brand identity (users no longer recognize each other on the site)Site slowdown (deterioration in performance)etc. etc ;-(Factors that influence the redesign of a websiteAlmost all of these problems (and many others) are linked to poor choices in the analysis and design phase , for example:CMS (infrastructure) change.





Change in site structureChange (and misinterpretation) of business objectivesChange in contentsChange in infrastructure (hosting, cdn, etc.)etc.Very often these problems also arise (and above all) from a fundamental error, namely the underestimation in choosing the right supplier , i.e. the web agency that must follow this activity. It is in fact this (the web agency, precisely!) that should guide entrepreneurs in what is often a critical phase of the digital life of a company .However, very often these steps are underestimated, only to discover that the new site, more beautiful, more attractive and with a super expensive platform, performs decidedly worse than the old site.So here's the big question:How to avoid disaster when you decide to redo a website?Based on experience (we have restyled more than 100 sites to date) here are some points that absolutely cannot be left out at this stage.