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Obviously, this success put its advertising agency, Google Ads, at the center of attention. Thanks to the tutorials put in place by the firm, it is very easy to create your first Ads campaign... but you still need to make it efficient and profitable! However, the number of parameters available can quickly create confusion among newbies, and the most decisive optimization levers are not necessarily accessible to everyone. In this article, we explain how to launch a Google Ads campaign, and above all how to get the most out of it.
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What are Google Ads? As a reminder, Google Ads is the name of Google's advertising network, first called AdSense, then AdWords. It allows advertisers (companies, brands, agencies and individuals) to launch campaigns on Search and the BTB Directory Google Display network. With formidable efficiency, becauseof Internet users have already clicked on a Google ad, and the search engine accounts forof all mobile advertising spending (The Social Shepherd). An Ads campaign is an integral part of paid referencing (SEA), which complements natural referencing (SEO).
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Yes, in addition, not in opposition. Because the advantages of the two methodologies complement each other and help to optimize the performance of the digital strategy as a whole. Create a successful Ads campaign the procedure to follow To launch an Ads campaign, you must first of all respect one prerequisite have at least one web medium on which to redirect Internet users when they click on the ads. You must therefore have a website, a landing page, one or more product sheets and/or a Google business file (ex-Google My Business).
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