You will agree that between the two

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On this point, there are conventions that should not be ignored when it comes to UI Design. A canonical example is that of the “floppy disk” icon on software, immediately associated by users with the recording functionality, and therefore immediately recognized as such. The designer who decides to use this symbol to associate it with another functionality, or to use another visual for recording data let's say: a cross, is exposed to a negative reception from confused users.

. Optimized graphic elements , which are displayed fluidly. Indeed, for the interface to be appreciated, it must be displayed correctly and in its entirety, be coherent and well structured, etc. Aesthetic quality , which makes a site pleasing to the Australia Phone Number eye, attractive, and therefore generator of positive emotions. versions of Yahoo! presented below one from , the other from , there is a world! You have to ask yourself which one you would prefer to use? Cohesion between the design of the site and the image of the brand field of activity, values ​​conveyed, etc.



. Let's take an example with colors: it seems more relevant to associate white with a website dedicated to marriage, and green with that of a company specializing in ecological innovations. In the same way, by going to the Starbucks website, you would expect to find the same visual signs as in the store predominance of green degradation, brand logo, specific typography, etc. and you would be confused.