A campaign-specific hashtag

aklimakhatun786

Aincrease conversion rates. They allow the micro-influencer to connect with your brand more easily. Here is an example from the water brand Lacroix : pasted image The company works with many influencers to promote its products and attract new customers. The influencer in this campaign only has , followers. pasted image However, the micro-influencer's target group is very specific and that's why it's worth it. Lacroix even developed its own hashtag for this influencer campaign . pasted image The influencer receives free products and the brand wins brand advertising on Instagram. Almost all of the participating influencers have fewer than followers. pasted image.

Why does the campaign work so well? Because it seems real and philippines photo editor authentic. The chosen influencers live the Lacroix lifestyle and embody the brand image. All are genuine and down to earth people. Profiles with over million followers may look cool, but the engagement is worse than the result of micro-influencers. Additionally, most mainstream stars don’t fit your brand. Do like Lacroix and develop . The hashtag can start with your brand name to increase brand traffic and attract new customers. . Use user-generated content The best user-generated content campaigns work with micro-influencers. The Hawaii Tourism Authority set new standards with an influencer campaign in January.



pasted image The campaign revolutionized Instagram marketing. Vince Soliven, Executive Creative Director of the Campaign, said: “A social media star who is actually a 'normal consumer' has a very special connection with the user. If this person has a special experience, it is not staged or the result of a photo shoot that cost $,. The photo was taken with a normal GoPro and the user thinks: 'I can do that too'.” The “Let Hawaii Happen” campaign generated over , posts in one year and reached % of traveling Americans! Now the best part: % of users who saw this campaign say they want to vacation in Hawaii next year. All thanks to the participation of local micro-influencers from Hawaii, like Lindsey Higa  pasted image.